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Document · Curriculum vitae

Adam Broadbent

Commercial lead by day · solo founder by night · Gothenburg, Sweden

I’ve spent my career turning car-industry ideas into products people pay for. At Lynk & Co I launched a car-sharing service from scratch, grew it to 10,000 monthly users, then ran the team behind its financing and insurance products. Today I’m the commercial lead at a Swedish startup. In the evenings I’m a solo founder and builder: I keep up with AI, dig through GitHub repos and ship my own products.

0 → 10kMonthly active car-sharing users in 2 years
€1.3MBookings in the first 2 years
7EU markets launched, twice
Top 1%Lovable creator, 2025

Experience

Swedish startup

Sweden
  1. Commercial Lead2026 — present
    • Lead the commercial side of a fast-growing software business, including its partnerships.
    • Hands-on as well as commercial: I also ship product features myself.
    • Use AI tools to help the team move faster.

Lynk & Co

Gothenburg, Sweden
  1. Head of Offers & Financial Services2024 — 2026
    • Led a team of 7 product managers and specialists building products that made money across car sharing, financing, insurance and used cars.
    • Sourced, developed and launched a full suite of financial services, from wholesale financing to customer-facing offers, across 7 EU markets in 12 months.
    • Taught product thinking across the company: how to work out what customers need, how to prototype ideas quickly with AI tools like Lovable and Vercel, and how to pitch for budget.
    • Built an AI tool that made setting team goals faster and better.
  2. Head of Car Sharing2019 — 2023
    • Took a car-sharing service from idea to revenue in 7 European markets. Owners could lend their car to others straight from the car itself, a first for a car maker.
    • Ran it as its own business and grew it from 0 to 10,000 monthly users and €1.3M in bookings in 2 years.
    • Responsible for the strategy, how it made money, day-to-day operations and reporting, and every part of the product: phone app, in-car app and internal tools.
  3. Innovation Product Manager · CoLab2017 — 2019
    • Joined through the graduate programme. Product manager for a first-version city exploration app built with local business partners.
    • Represented CoLab to an audience of 10,000 at Geely’s Innovation at Lynk & Co event in China.

Blenheim Chalcot · EditorEye

London, England
  1. Business Analyst2016 — 2017
    • Wore every hat at an early-stage data start-up: sales, product and looking after clients including Amazon and Santander.
    • Set up automated sales and marketing on almost no budget using Google Sheets, HubSpot, Klipfolio and Zapier.

IBM

Winchester, England
  1. Project Manager2014 — 2015
    • Ran a data tool that flagged contracts at risk, leading a team of 4 in India and Germany.
    • Made the reports work on phones as well as desktops, an approach the wider team later adopted.

TEDx

Leeds, England
  1. Event Organiser2014
    • Secured the TEDx licence and university funding, and assembled a crew of organisers, film-makers, photographers and set designers.
    • Curated 8 speakers on “disruptive technologies”. Every ticket sold out in an hour.

Education

BA (Hons) Economics & Politics, First Class2012 — 2016

University of Leeds. Includes a year in industry at IBM. Firsts in every mathematics, statistics, econometrics and coding module.

A-levels & GCSEs, Academic Scholarship2004 — 2011

Alleyn’s School, London. A-levels: English A*, Economics A, Mathematics B, Physics AS A. GCSEs: 7 A*, 3 A.